NotYou

NotYou

NotCo

Help launch NotHangover, a new probiotic shot from NotCo that mitigates the effects of next-day hangovers.

The Ask:

We all do questionable things during a night out— it’s no secret to anyone.

The Insight:

At least with NotHangover, those choices don’t come with a headache and nausea. Let’s honor those moments while toasting NotCo’s newest creation.

The Answer:

CD + CW: Bella Soto

AD + CW: Jordan Lis

Case Study

OOH

Social

Addish!

Hey, good thing you took NotHangover. You should’ve been concerned when the Citgo sign turned off. Share drunk confessions with #NotYou.

Wait. What Did I Do Last Night?

A new drinking game from NotCo. In an Apple’s to Apple’s type showdown, players take turns reading off from the night-out-shenanigan white cards while remaining players delegate what they believe to be either “definitely you,” “maybe you,” or “not you,” black cards, each with a corresponding instruction to drink. The player must then adhere to the card with the majority.

Happy drinking!

The world’s first probiotic shot which helps mitigate the effects of alcohol the day after. (Close call, that headache would’ve been massive)

Maybe you should get that cut checked out.

The world’s first probiotic shot, which helps mitigate the effects of alcohol the day after.

And maybe buy a new set of heels.

You should probably buy more ketchup.

Playing Cards

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