AirbnBlock Party
AirbnBlock Party
Airbnb
Create a digital tool or experience that capitalists on Gen Z’s online connectivity to deliver meaningful IRL experiences through Airbnb.
The Ask:
Block parties have always built community and fostered connection, so why are they becoming a thing of the past amidst such a lonely generation?
Airbnb is prepared to help switch the narrative with AirbnBlock Party, a new addition to “Experiences” that aims to bring people together in the name of a good time.
The Insight:
The Answer:
CD + CW: Bella Soto
AD + CW: Becca Benoit
Web Addition
OOH
Social
Addish!
As an addition to the existing website, we propose AirbnBlock Party as an added on experience to bookings.
Promotional Flyer