Used to Save
Used to Save
ThredUp
Create a 30-second spot that promotes ThredUp as a high-quality, second-hand, good-for-the-earth retailer.
The Ask:
Clothing hauls can be found all over the web, but not every haul can boast sustainable and high-quality pieces.
The Insight:
Directly contrast your more typical fast-fashion haul with a sustainably focused ThredUp one.
The Answer:
CD + AD: Bella Soto
AD + CW: Matt Gill
CW: Charlene Liu
Final Spot
Original
Storyboard
Final Storyboard
12 rewrites later…